GUIDANCE TO THE COMPANIES ENGAGING IN ART PROGRAMS
- Art can be decorative, but it is not decoration. It is a form of cultural experience
- Art is about enlightenment, not entitlement.
- Serious art can also pleasurable experience.
Treat an art program like any other segment of the business plan.
Quality, not money, is the hallmark of a successful art program.
- Education comes in many guises – through the written word, through exposure to and participation in the artistic process- through good interior and graphic design
- Art is a cultural investment, rarely a commodity investment. With contemporary art there is no such thing as sure appreciation. In order to like contemporary art, one has to like and respect one’s own times.
