Along with the world at large, creative thinkers in many fields are asking questions about the physical and moral circumstances of our society. In the visual arts, some of the most promising talents are tackling current issues with the kind of energy and aesthetic success that rivals the didactic power of the Mexican Muralists. This is an usual situation for the visual arts because, although artists have always been concerned with the ideas embodied in their work as well with its appearance, so-called socially conscious art has rarely, in history, achieved the synthesis of form and content that marks the difference between mundane and the masterful. This new art program component will further define companies model of tomorrow’s workplace.

A temporary art installation series would accomplish the following:

• Reflect the overall image of the company as a firm of distinctive and distinguished ideas and people.
• Create a forum of exchange where ideas that are of concern can be aired intelligently and creatively
• Allow for contemporary topics to be addressed without making permanent commitments to acquisitions.
• Provide a ‘cultural benefits’ campaign to be used in public relations efforts to define the company as an enlightened business citizen and patron of cultural activities.